When you e-mail us via a contact form on our website or send us something via postal service, we collect your Personal Information so we can respond to you and keep a record of our correspondence. We also collect your information when you opt-in to receive our e-mail newsletter, when you submit comments, feedback, questions or product reviews, enter a contest or Transformation Challenge, and when you complete a survey or quiz on our website.
We do not intentionally or knowingly collect sensitive Personal Information about you, meaning, any information that reveals your race or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic information, biometric information used to identify you, and any information concerning your health, sex life or sexual orientation. If you share sensitive Personal Information with us, we may delete it with the understanding that you explicitly consented to its deletion.
USE OF PERSONAL INFORMATION
We use your Personal Information to provide you with a rich and interactive experience on our website. Your information is used to market and sell our products, to provide customer support, to fulfill your order requests and provide invoices, confirmations and updates, to improve and develop our products and website, to make product recommendations, and to send you promotional communications, targeted advertising and relevant offers. We use your information to respond to your comments, feedback, and questions, to notify you about changes to our website, to carry out our obligations from any contracts entered into between you and us (see our Terms of Service for more information), and to provide you with e-mails, if you have consented to receiving these from us. The Personal Information we collect can tell us a lot about how you and other users interact with our website and other marketing communications. We perform various data analytics to deepen our understanding of our website users. We can improve our website and marketing activities when we better understand usage behavior.
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info.
Whenever required to do so, we will use Personal Information to comply with our legal obligations and any applicable laws and regulations.
STORAGE AND PROCESSING PERSONAL INFORMATION
We are based in the United States of America with a global reach. To market and sell our products online, we use various third-party service providers that collect and process certain Personal Information on our behalf. These third-parties have servers located in the US and other countries – see section “Sharing Your Personal Information”, below, for more information.
If you live in the European Economic Area (“EEA”), your Personal Information is transferred outside the EEA. We ensure appropriate safeguards are in place whenever we transfer your information outside the EEA. Many of our third-party service providers who transfer Personal Information outside the EEA on our behalf are self-certified to, or otherwise follow, the principles of the EU-U.S. and/or Swiss-U.S. Privacy Shield Frameworks. For more information, see www.privacyshield.gov.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information only when we have a legitimate reason for doing so. We use a variety of third-party service providers to help us market and sell our products online. For example, we use WooCommerce to power our online store – you can read more about how WooCommerce uses your Personal Information here: https://docs.woocommerce.com/document/marketplace-privacy. We also use Google Analytics to help us understand how our customers use the website — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We do not sell or give away your Personal Information. We may share aggregated statistics about our customers – this would involve aggregating or reasonably de-identifying Personal Information so that any information could not reasonably be used to identify you.
We will disclose your Personal Information in response to a court order or other governmental request, and in compliance with any legal obligation we must uphold. We will also share your Personal Information in connection with a merger, sale of company assets, or acquisition of all or a portion of our business by another company. In the unlikely event that we go out of business or enter bankruptcy, your Personal Information would likely be one of the assets that is transferred to or acquired by a third-party. If any of these business transfers happens, this policy would continue to apply to your Personal Information and the party receiving your information would continue to follow this policy.
RETAINING PERSONAL INFORMATION
We store your Personal Information until it is no longer necessary for us to provide our products and services or until your customer account, or other information is deleted. When you make a purchase on our website, we retain your billing information and order details for at least the minimum number of years required for accounting and tax purposes.
We retain your Personal Information to comply with legal and regulatory requirements or for our legitimate purposes, such as responding to enquiries, and may sometimes need to keep it for a longer period. If we do not need to retain it for as long, we may delete, destroy, or anonymize it sooner.
PERSONAL INFORMATION AND SECURITY
We use a range of measures to keep your personal information safe and secure. We and our third-party service providers use secure servers to store your Personal Information. Secure Sockets Layer (“SSL”) technology is used to encrypt transfers of information to and from our servers and to encrypt payments you make on or via our website. All of our servers, including web servers and database servers, are housed and maintained in secure locations. Access to the database is strictly monitored and protected from outside access. Internet access is restricted and protected by multiple checkpoints, firewalls, and password protection. The servers on which we store personally identifiable information are kept in a secured environment, inside of a secured, locked room, and all backups are stored and locked in a high-level security room. Only personnel with proper security clearance have access to these restricted areas. Tape backups are not permitted to leave the premises without prior authorization.
We require our staff and any third-parties who carry out any work on our behalf to comply with appropriate compliance standards including obligations to protect Personal Information when using and transferring such data. If a data breach occurs and jeopardizes the security of your Personal Information, we will work with our staff and applicable third-parties to address the breach. We will notify users of our website of a data breach within whatever timeframe is required by law.
ACCESS AND CONTROL YOUR PERSONAL INFORMATION
You can contact us at any time to request access to, deletion of, and/or updates to your Personal Information. Please contact us outlining your request at the e-mail address provided in the “Contact Information” section, below. If you have a customer account on our website, or you have posted any comments our website, you can request to have this information updated or deleted. You can also request that we delete any Personal Information we hold about you, excluding any information we are obligated to keep for administrative, legal, or security purposes. When you request access to your Personal Information, we are required to use all reasonable measures to verify your identity before granting access. We do this to protect your information and limit the risk of potential identity fraud/theft or unauthorized access. Finally, you have the right to contact the privacy or data protection regulator in the country where you live to make a complaint.
Cookies are small text files sent to and stored on your web-enabled device (e.g., your computer, smartphone, or other device) when you visit a website. This information uniquely identifies your device. When we use the term “cookies”, we include other technologies that accomplish similar tasks or help cookies function. For example, web beacons are electronic tags on webpages used to help deliver cookies. Web beacons can also be used in e-mails to collect information about delivery rate, open rate, and click through rate – this helps us assess the level of engagement by our e-mail recipients.
When we include links to other websites, those sites will have their own privacy and cookie policies that will govern the use of your Personal Information on those sites. We recommend you check their policies as we are not responsible or liable for their practices.
Web browsers are typically set up to accept cookies but if you wish to amend your cookie preferences, you can do this through your browser settings. If you choose to turn off certain cookies, it may affect the functionality of our websites, including but not limited to the ability to make purchases from our website. The cookies we use cannot look into your computer, phone, or web-enabled device and obtain information about you or your family or read any material kept on your hard drive. If you use a public computer to access our websites, our cookies cannot be used by anyone else who has access to that computer to find out anything about you, other than the fact that someone using that computer may have visited this site.
COLLECTION OF PERSONAL INFORMATION FROM CHILDREN
Our website and marketing activities are not aimed at children, defined as individuals under the age of 13, and our products are not intended for use by individuals under the age of 18, unless in the presence of a consenting parent or legal guardian. We will not knowingly or intentionally collect Personal Information via the Internet from children under the age of 13. Rebel Nation is committed to protecting the welfare and privacy of children.
Effective Date (Last Updated): 28 January 2020